Nokia and Zeiss to work together on cameras again, Nokia 9 may come with Zeiss lens
You want it, you will get it. This is the promise of HMD Global, the company making Android Nokia phones now. On Thursday HMD Global and Carl Zeiss, a firm well-known for its high-end photography lenses and other camera equipment, announced a strategic partnership. Although today is just the announcement of partnership, chances are that Nokia 9, a phone rumoured to launch in the next few months, would be the first Android phone ever to sport Carl Zeiss lens.The last time the market saw a smartphone with Zeiss lens was when Nokia was making Windows phones, with the Lumia 1020 being one of the highlights from the lot. “Collaborating with Zeiss is an important part of our commitment to always deliver the very best experience for our customers. Our fans want more than a great smartphone camera, they want a complete imaging experience that doesn’t just set the standard but redefines it. Our fans expect it and, together with Zeiss, we’re delivering it,” said Arto Nummela, CEO HMD Global.At the time when Nokia used to rule the market in the last decade, Zeiss and Nokia collaborated to create some phones with iconic camera performance. Chances are that the upcoming Nokia phones, which are set to feature Carl Zeiss optics, will be able to again set the benchmarks in the area of phone photography. The last big phones to feature Zeiss Lens were Nokia 808 PureView and Lumia 1020 and both offered exceptional photography performance. The PureView 808, which housed a 41-megapixel image sensor, was particularly noteworthy for allowing people to click images that had exceptional detail. advertisementCamera performance is one of the key features in the phones nowadays and companies are increasingly looking to improve the pictures their devices can click. Earlier Huawei collaborated with Leica, an iconic camera maker, for some of its phones. But the partnership wasn’t similar to the deep collaboration that Zeiss and Nokia had several years ago. In that manner, the partnership that Nokia and Zeiss are announcing seems like a proper collaboration which is aimed at long-term product development. Also Read: Nokia 3 review: Nokia plus Android is a winning combinationHMD Global and Zeiss said that their latest partnership is a long-term agreement and will involve both companies collaborating on almost all aspects of camera photography. Florian Seiche, president of HMD Global, told the India Today Tech that photography is no more just about hardware. “There was a time when optics (lenses) defined photography performance. But not anymore. Now all parts are important. Optics are important and so is how images are processed and the camera software. We will collaborate with Zeiss on everything,” he said.Zeiss apparently is not only a company renowned for its perfect (and very expensive) camera lenses but also has a lot of expertise in other areas of imaging. HMD and Zeiss say that their partnership will see the engineers from the companies collaborate on all aspects of camera photography. “We at HMD are writing the next chapter (for Nokia phones) and we are building it with key strategic partnerships,” says Seiche. “We know each other (Zeiss) for a long time and since 2005 have created many iconic phones.”At the time when Nokia used to rule the market in the last decade, Zeiss and Nokia collaborated to create phones with iconic camera performance. Chances are that the upcoming Nokia phones, which are set to feature Carl Zeiss optics, will be set new benchmarks in the area of phone photographyFor now Nokia and Zeiss have just announced a partnership and haven’t detailed exactly what consumers can expect to see in a phone. However, if the past and the present is any indication, it is safe to assume that next-generation flagship Nokia phones may come with some phenomenal cameras. Nokia for now won’t comment on whether Nokia 9, a phone that so far has only been rumoured, will come with a unique camera but there have been reports that it will feature Carl Zeiss optics and dual-camera setup.Also Read: Nokia 3310 (2017) review: A phone for old times’ sakeTalking about dual-camera features, which seem to have become common in high-end phones and is used by companies like Apple, OnePlus, Xiaomi, Huawei and even Micromax, Nokia executive that this is something company will explore. “Dual camera is an interesting feature and we are always working to see what consumers need,” said Seiche.At the same time, it is also possible that the next-generation Nokia Android phones will come with cameras that have lossless zoom technologies similar to what the company put in its earlier phones like Nokia 808 Pureview and Lumia 1020.advertisement”The collaboration of HMD Global with ZEISS for Nokia smartphones will again enhance consumers’ holistic imaging experience based on excellence and innovation. Our partnership is built on a solid foundation. Together, we look forward to an exciting journey into the future of sophisticated smartphone imaging,” said Dr Matthias Metz, member of the executive board of Zeiss Group.Zeiss currently makes three attachable lenses — wide-angle lens, zoom lens and macro lens — for the iPhone. It is possible that the company will use the same technology to improve lenses in the future Nokia phones.