With kid gloves
In a bid to expand the market for Children’s film and encourage talent in the country, Children’s Film Society India (CFSI) has announced the launch of a three day National children’s film festival (NCFF) for the first time ever. The move comes close on the heels of the Prime Minister, Narendra Modi’s cleanliness drive announcement and in keeping with his vision, the CFSI has announced the central theme of the festival as ‘Swachhta’. The NCFF, the event will focus on Children’s films which are either made or shot in India or the makers are Indian. The festival will kick-start at the capital’s Siri fort Auditorium from 14 November, Children’s Day and will conclude on 16 November 2014. Also Read – ‘Playing Jojo was emotionally exhausting’The festival will screen a score of unreleased films with CFSI’s production and latest offering, Pappu Ki Pugdandi leading the pack. Other fresh content that will be put up in the festival are Shortcut Safari which will be premiered for the first time The Goal, Mahek Mirza , EkAjooba- are yet another CFSI production, Kummati, Krish Trish and Baltiboy-3 are few curated movies amongst others. The films are carefully handpicked to create an opportunity for children to experience qualitative content made exclusively for them. Some of these films have won several awards, globally.NCFF has garnered eyeballs from the country’s celebrated Bollywood personalities such as Amitabh Bachchan, Ajay Devgn and Sonakshi Sinha, who have culled out time from their busy schedule to wish CFSI and NCFF through video bytes. Sania Mirza is the Guest of honour and celebrities such as Jimmy Shergill and Shaimak Davar team will participate in cultural programmes and workshops.